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BtoB

AT&T to acquire Ingenio

Published on .

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San Antonio, Texas—AT&T announced plans to acquire Ingenio Inc., a pay-per-call technology company.

Financial terms were undisclosed.

AT&T plans to integrate Ingenio’s pay-per-call technology into its directory service and local search advertising portfolio, including the Yellowpages.com network, AT&T Real Yellow Pages and 1-800-YellowPages. Ingenio’s platform allows businesses to track calls generated by ads, and advertisers’ fees are based on the volume of leads generated.

—Kate Maddox

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