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BtoB

AT&T ads back biz services

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AT&T Corp.'s struggling Business Services unit launched a $15 million print campaign today, part of an initial wave of advertising designed to bolster the company's Internet and data services to midsize, large and dot-com businesses. The campaign from Schifino Lee, Tampa, Fla., uses actual customers, such as Internet golf pro shop Greens.com, to illustrate AT&T solutions. An ad in USA Today features the headline ``Take me to the edge of possibility.'' AT&T, Basking Ridge, N.J., also will run some radio spots. Although Schifino created the effort, New York shop FCB Worldwide remains agency of record for AT&T Business Services.--Advertising Age's Daily Fax, June 8.
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