Dallas—AT&T Advanced Business Solutions debuted three new TV spots Tuesday night during a telecast of the Masters Golf Tournament on ESPN.
The spots were created by BBDO New York and extend AT&T's “Network of Possibilities” campaign. The campaign uses actual customers' stories to show how AT&T's networking solutions can help transform businesses.
The companies featured in the ads are Amtrak, Hertz Corp. and Nuccio Heating and Air Conditioning. AT&T also ran an existing spot featuring equipment rental company Genco Services and a PSA spot about not texting while driving during the tournament.
“This year, the Masters Tournament gave us the perfect opportunity to show the breadth of what's possible for SMB and enterprise customers,” said Alicia Dietsch, VP-marketing communications at AT&T's Advanced Business Solutions. “We are targeting people within businesses who appreciate how technology can fundamentally change the way they work and transform business.”
The campaign budget was not disclosed.