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AT&T AdWorks rolls out campaign

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New York—AT&T AdWorks, a business unit of AT&T that provides advertising services, rolled out a new campaign aimed at media buyers and advertisers. The campaign was created by Brooklyn United, New York, and includes print, online, out-of-home and mobile ads. It features a robotic character named Roi (for Return on Insights) and shows how AT&T AdWorks uses data to help advertisers better target users. The budget was undisclosed.
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