AT&T introduces location-based promotions service

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Dallas—AT&T Inc. has announced a new mobile marketing service that enables brand marketers to send customized messages and offers to mobile phone users in both standard SMS or the more advanced MMS message formats.

The new service, ShopAlerts, will allow marketers to communicate with customers who have opted in and prospects who are AT&T customers, making special offers based on the phone user's location.

The service initially will be available in Chicago, Los Angeles, New York and San Francisco, with a national rollout planned for summer. Current customers include Hewlett-Packard Co. and JetBlue Airways, according to AT&T.

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