Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Could AT&T kill the iPhone brand?

By Published on .

Noting the phenomenal growth in Google Android smartphones, which captured a 27% market share among smartphone users in the second quarter, according to Nielsen Co., buzz marketing expert Paul Dunay wonders about Apple's decision to sell its iPhone exclusively through AT&T. “As a brand manager, I would feel constrained by the AT&T brand and be lobbing internally at Apple to set the iPhone free before it's too late,” writes Dunay, global managing director of services and social media at Avaya, in his blog this week.
Most Popular
In this article: