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BtoB

AT&T will launch new ads at Olympics

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Bedminster, N.J.—AT&T Corp. announced it will launch an integrated ad campaign for its business services during the Olympic Games, which begin Aug. 13. The campaign is an extension of AT&T’s “The World’s Networking Company,” a $200 million campaign developed by Y&R Advertising that was launched in February. The campaign includes television, print and online ads promoting AT&T’s network security and VoIP (Voice over Internet Protocol) services.
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