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AT&T, Turn announce audience management platform

Published on .

New York—AT&T AdWorks, a digital media group that is part of AT&T, and marketing software company Turn will jointly develop an audience management platform to help clients better target audiences, the two said in a statement. The platform, to be offered to AT&T AdWorks clients, will feature campaign management, ad serving and data management capabilities. Financial terms were undisclosed.
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