BtoB

AT&T Wireless to launch brand campaign during Super Bowl

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New York—AT&T Wireless Services Inc. will kick off a b-to-b and consumer brand advertising campaign during Super Bowl XXXVI, with the theme "mLife." (The “m” stands for “mobile.”) AT&T has been running unbranded TV, newspaper and outdoor ads during the last two weeks as a teaser to the Super Bowl campaign, which will define AT&T's vision for a wireless life. The campaign was developed by Ogilvy & Mather, New York.
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