Agency: Rodgers Townsend, St. Louis
Market: Network administrators
Quick chase: A businessman in a hard hat working his cell phone in front of a construction site is a dime-a-dozen image. The image does not do a good job of selecting network administrators or chief security officers whose job it is to protect the company's system from attack. The audience isn't likely to recognize the ad as a source of information relating to their job interests.
Chasers' choice: Goat