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AT&T

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AT&T—AT&T is conducting a review among its incumbent media agencies in an effort to consolidate its media planning and buying at a single agency. Currently, GSD&M handles wired media planning and buying; Initiative handles wired media buying for the southeastern region; Mediaedge:cia handles wireless media planning and buying; OMD manages wireless print; and Digitas manages wireless digital planning and buying. Billings were not disclosed.
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