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TAAN, San Jose Network enter global alliance

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Cancun, Mexico—The Transworld Advertising Agency Network (TAAN) and the San Jose Network (SJN) announced a global alliance to share resources and expertise through the cooperative operation of both networks. TAAN is a global independent agency network; SJN is the largest marketing communications group serving “cultural convergent markets” in the U.S. and Latin America.

Together the two groups comprise a network of 69 agencies in more than 65 countries, with $1.1 billion in combined global billings.

“While the world has become smaller, media fragmentation and consumer sophistication have grown exponentially. This alliance allows each of us to converge our diverse marketing and channel expertise, from traditional advertising to the full spectrum of digital and public relations, to better serve our clients in an incredibly complex marketplace,” George L. San Jose, president-COO of SJN, said in a statement.

The alliance was announced at a meeting here.

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