Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Tablet owners spend more time online

Published on .

New York—Owners of tablet computers spend 48% more time online than the population as a whole, according to a new study by online research company Knowledge Networks. According to the company's newest MultiMedia Mentor report, tablet users spend 4 hours, 19 minutes each day on the Internet, compared with 2 hours, 55 minutes for all others. In addition, tablet ownership is a marker for other tech characteristics: 92% of tablet owners also have a smartphone, according to the report. The Knowledge Networks report was based on about 5,000 interviews annually with members of the company's KnowledgePanel about their use of media.
Most Popular
In this article: