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Tablet users increasing content consumption

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Boston—The users of iPads and other tablet devices are increasing their content consumption at a greater rate than individuals who don't own the devices, according to a survey released Monday by L.E.K. Consulting.

The “Hidden Opportunities in New Media Survey” found that 29% of tablet owners increased their use of magazines in the last year compared with just 4% of nontablet owners. Similarly, 26% of device owners said they increased their consumption of newspapers compared with just 6% of nontablet owners.

The survey was conducted online in December 2010 and included interviews of 2,000 U.S. consumers. The study is available here: http://www.lek.com/our-publications/lek-insights/all

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