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BtoB

Tablets to overtake e-readers by the end of the year

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Scottsdale, Ariz.—Tablet shipments will outpace e-reader shipments by the end of the year, according to “Tablet and E-reader Market Analysis: E-readers Make Way for Tablets as Worldwide Shipments Take Off,” a new report from researcher In-Stat. The company said the variety of functionality (Web browsing, video and gaming) offered by tablets such as Apple's iPad accounts for the growing popularity of the devices over e-readers, such as Amazon's Kindle. “Of the two, the tablet market is the stronger and more sustainable opportunity,” Stephanie Ethier, senior analyst at In-Stat and author of the report. “In fact, e-reader manufacturers will soon begin adding tabletlike devices to their lineups in order to take advantage of the tablet frenzy. Barnes & Noble already offers the Color Nook, which is often compared to a tablet, and Amazon, the leader in the e-reader space with its Kindle, will likely launch a tablet device later this year in an effort to compete head-to-head with the iPad.”
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