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Tacoda adds Klipmart to behavioral targeting network

Published on .

New York—Tacoda Inc. has signed an agreement with Klipmart Corp. to use Klipmart’s online video ads in its behavioral targeting network. Under the deal, Klipmart will become Tacoda’s preferred provider of in-page video across the Tacoda Audience Network of more than 3,000 sites. Tacoda will use behavioral targeting information to help improve the response rate on video ads, according to the company.

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