New York—Tacoda, a behavioral ad network, has introduced a service that enables b-to-b publishers to sell and target ads to their audiences when they are browsing other Web sites within the network.
The service is called Audience Access. It allows, for example, The Wall Street Journal to sell ads targeting WSJ.com users who visit the Web site of CBS Sports, said Dave Morgan, chairman of Tacoda.
“The service lets b-to-b publishers dramatically scale the amount of audience they can sell ads to, because b-to-b publishers typically have a limited number of ad views on their own sites,” he said. “Different people get different ads on Web sites depending on their previous anonymous behaviors.”
Tacoda has existing relationships with more than 4,000 Webs sites reaching more than 122 million unique visitors per month in the U.S. Major clients include Dow Jones & Co., the New York Times Co. and Tribune Interactive.