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Tacoda launches first ad campaign

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New York—Tacoda, a behaviorally targeted online ad network, on Monday announced its first advertising campaign since the company was launched in 2001.

The campaign breaks this week on iMedia Connection and Tacoda’s own Audience Networks, where the company will plug its behavioral targeting capabilities. The campaign’s tagline is: “Tacoda: Empowerment, possibility, security and respect.” The campaign was developed by New York-based ad agency Lucidity.

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