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Tacoda launches audience-centric ad network

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New York—Tacoda Systems announced the launch of AudienceMatch Network, an online ad network that lets direct marketers and search advertisers reach specific audience segments using behavioral targeting. AudienceMatch Network will offer text-based, pay-per-click ads that will be sold in an open bidding auction process. Advertisers that provide the highest per-click compensation to the network will have their ads served to pre-defined audience segments such as self-directed investors, business travelers and technology early adopters.

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