×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Tacoda launches audience-centric ad network

Published on .

Most Popular

New York—Tacoda Systems announced the launch of AudienceMatch Network, an online ad network that lets direct marketers and search advertisers reach specific audience segments using behavioral targeting. AudienceMatch Network will offer text-based, pay-per-click ads that will be sold in an open bidding auction process. Advertisers that provide the highest per-click compensation to the network will have their ads served to pre-defined audience segments such as self-directed investors, business travelers and technology early adopters.

In this article: