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BtoB

Tad Smith, Reed Business Information

Published on .

What: CEO
Where: Reed Business Information, New York
Why
: Since taking charge in November 2005 Smith has moved aggressively to ramp up Reed’s online presence. He created RB Interactive and had RBI join Nielsen@plan, a syndicated research report for online media planning. In January Smith steered Reed’s acquisition of BuyerZone, a lead-generation company, to reduce the company’s exposure to ad cycles.
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