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BtoB

Tagging photos on Facebook: Proceed with caution

By Published on .

Recently Facebook made some changes to its photo-tagging feature, Jesse Noyes of Eloqua wrote on the Eloqua blog. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, Noyes said, but for marketers, this could represent a boon, since tagging a photo is innately more intimate than simply “liking” a page on Facebook. But it's also a feature marketers should approach with caution, Noyes wrote. Here's why:
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