MB: What's new with SWOP?
Nakashian: We decided in 2004 to go through a trial period with IdeAlliance, the organization that helps educate and validate best practices throughout production and manufacturing in publishing. We compared notes and worked together, and then decided to go under IdeAlliance's umbrella in 2005. That has been a hugely beneficial change for us.
MB: What has it meant for members?
Nakashian: Since they had more of a staff in place, it allowed SWOP to focus more of its attention on industry specifications, trends in technology, updating the specifications and responding in a more timely manner to our members. Years ago, SWOP was all volunteers and it took a long, long time to get things done. What we've been able to do now is bring in the three foremost industry-setting specifications groups-Grackle [for commercial sheet-fed printing], SWOP [for web publication printing] and SNAP, which is for newspapers-under one umbrella, and we're developing a strategic plan to leverage the methodologies so the industry can look to one home. The idea is to get the education and support from that one site.
MB: What are you up to now?
Nakashian: Together the three organizations have been working to establish what the criteria and what the certification process should entail for proofing. The new methodology is being rolled out in September. Because it's measured and the method of doing the calculation and evaluation is the same for all three organizations, we feel we can hone in much more closely and be more consistent.