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BtoB

TargetCast appoints Bald exec VP-director of marketing and business development

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New York—Media agency TargetCast, New York, has appointed Diana Bald exec VP-director of marketing and business development, a new position. Bald was previously senior VP-director of marketing at ID Media, New York. In her new role, she will lead new-business and marketing initiatives at the agency. TargetCast is a business unit of MDC Partners' Maxxcom Global Media.
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