×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

TargetX adds split-testing

Published on .

Most Popular
Bristol, Pa.--TargetX, an e-mail marketing services company, will announce next week a split-testing capability to allow marketers to compare offers, subject lines and other factors that could affect response rates to e-mail marketing messages. TargetX said it can provide clients real-time reports that will help them determine which message is most effective. The service will be part of TargetX's eXpress e-mail broadcasting service.
In this article: