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TargetX adds split-testing

Published on .

Bristol, Pa.--TargetX, an e-mail marketing services company, will announce next week a split-testing capability to allow marketers to compare offers, subject lines and other factors that could affect response rates to e-mail marketing messages. TargetX said it can provide clients real-time reports that will help them determine which message is most effective. The service will be part of TargetX's eXpress e-mail broadcasting service.
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