The new identity will encompass brands in 53 countries. In the U.S., it will include media measurement provider CMR, Taylor Nelson Sofres Intersearch and Indetec, which will be known as TNS Media Intelligence/CMR, TNS Intersearch and TNS Telecoms, respectively.
"This is more than just a logo and a name change," said Mike Kirkham, CEO of TNS.
Chris Goard, TNS global marketing director, said: "As the market research industry is evolving, decision-makers in organizations of all sizes are increasingly overwhelmed with the amount of information now available to them from multiple sources," "To flourish in this climate, market information companies need to be able to offer more than just statistics. We need to move towards a more consultative style."