BtoB

Taylor Nelson Sofres, comScore Networks expand alliance

Published on .

Reprints Reprints

New York and Reston, Va.--Taylor Nelson Sofres' ad measurement company CMR and online measurement company comScore Networks Inc. on Thursday announced the expansion of their alliance based on their recent acquisitions of Evaliant Media Resources L.L.C. and Media Metrix Inc., respectively.

ComScore in June acquired Media Metrix Inc., the online audience measurement assets of the now-defunct Jupiter Media Metrix Inc. Taylor Nelson Sofres acquired Evaliant, an online ad data company, less than a week later.

ComScore Media Metrix will co-market Evaliant services to marketers, while CMR will co-market new comScore Media Metrix products. The companies also will begin to fully integrate comScore Media Metrix audience measurement data with CMR's Evaliant ad-tracking data to provide unified reporting to clients who purchase both services.

"It's clear that our continued integration with CMR's outstanding relationships and technology better serves advertising and media clients," Magid Abraham, president-CEO of comScore Networks, said in a statement.

--Carol Krol

In this article:
Most Popular