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Tech ad pages continue to slide

Published on .

London--United Business Media released statistics showing total information technology advertising pages decreased 17% in May 2003 compared with May 2002.

United Business’ CMP Media L.L.C., saw its ad pages decline 9.3% over the same period, according to the data compiled by IMS/Auditor.

CMP’s InformationWeek and EE Times continued to leak ad pages. InformationWeek’s pages declined 23.9% in May compared with May 2002; year-to-date, the publication’s ad pages were off 12.5%. EE Times’ ad pages declined 22.5% in May, and year-to-date were off 20.5%.

CRN and VAR Business, both of which cover the channel, provided bright spots. CRN’s ad pages were up 9.4% in May and 6.2% year-to-date. VAR Business’ ad pages were up 12.2% in May and 8.5% year-to-date.

VAR Business Associate Publisher Dan Dignam explained the boost at VAR Business and CRN by saying that the downturn had forced tech companies to refocus on marketing to the channel.

--Sean Callahan

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