Reversing a nearly two-year decline, technology ad pages inched up 4% in the first quarter of 2000, compared with the same period last year, according to figures released by Adscope Inc., a tracking service in Eugene, Ore. Among the leading publications was The Wall Street Journal,
which saw its tech ad pages increase 86.5%, from 501.11 to 934.45. Publications devoted specifically to technology, however, continued to see declines as advertisers sought out general business publications. PC Magazine,
for example, saw its ad pages fall 33.64%, from 1,213.42 to 805.30.