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Tech magazine ad pages down 5.9% in 2004

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Manhasset, N.Y.—Ad pages in technology magazines decreased 5.9% in 2004 compared with 2003, according to data released by United Business Media’s CMP Media and compiled by IMS: The Auditor. CMP Media’s continuing titles saw ad pages decrease by 3.9% in 2004 compared with 2003, although if the closure of EBN is considered, the unit’s drop in ad pages was greater. None of CMP Media’s major titles posted a gain in ad pages for the year. InformationWeek was the strongest performer, with a decrease in pages of 0.5%. EE Times posted a decrease of 2.5%. Network Magazine posted the largest percentage decrease, with a drop of 17.0%.

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