Framingham, Mass.—About two-thirds of technology marketers plan to spend more on marketing in 2012 than they did this year, according to a global research report released by IDG Research Services.
, “Media Insights 360: Audience and Advertiser Perspectives,” found that marketers planning to boost spending would do so by about 3.5%. “All things being considered, right now we're not seeing any softness,” said Matthew Yorke, president of IDG Global Solutions.
He cautioned, however, that the European debt crisis may impact the global economy. The 274 technology marketing executives and agency professionals who responded to IDG's online survey in August said, on average, 50.1% of their spending would focus on digital tactics in 2012. Event spending, at 23.9%, was the next most popular tactic, followed by print (13.9%) and broadcast (5.1%).