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BtoB

Tech pages fall 16.5%

Published on .

Manhasset, N.Y.--United Business Media’s CMP Media LLC said that technology ad pages for the industry as a whole decreased by 16.5% in July 2003 compared with a year earlier. In the same time frame, CMP Media’s tech publications, including discontinued titles, posted a 15.3% decrease in pages, while the company boosted its market share to 28.5% in July 2003 from 28.1% a year earlier. CMP Media's VAR Business was a bright spot, posting a 39.8% gain in pages compared with July 2002. Information Week (down 16.5%) and EE Times (down 29.1%) continued to shed pages.
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