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Tech Target, Peppers and Rogers partner for conferences

Published on .

Needham, Mass.--TechTarget Inc. announced Monday a partnership with Peppers and Rogers Group, a Norwalk, Conn.-based consulting firm, to produce a series of customer relationship management conferences. Slated for 2004, the invitation-only conferences will be titled “Smart CRM: Profiting from your customer initiatives.” Under terms of the agreement, Don Peppers and Martha Rogers will deliver keynote addresses at the TechTarget "Smart CRM" conferences, scheduled for Feb. 11-13 in Atlanta and June 16-18 in San Francisco. TechTarget said it is adding four conferences to its schedule next year, bringing its total number to 14.
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