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BtoB

Tech Target's revenue soars 140%

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Needham, Mass.--TechTarget announced a 140% increase in revenue for 2001, bucking the large falloff in revenues at most technology media companies. The increase was fueled by several sources, including online advertising, e-mail marketing, Webcasts, and invitation-only conferences. During 2001, TechTarget secured 282 new advertisers--including Microsoft Corp., Cisco Systems, PeopleSoft Inc., MCI WorldCom, and Agilent Technologies Inc.--bringing its total number of advertisers to more than 700.
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