Cvent Inc., a Web-based software provider for businesses and marketers has released a new product: Contact Intelligence Web Surveys, the first in the company's new product suite. The software is designed to gather and analyze business intelligence through customized surveys and Web pages, automated communications, data analysis and personalized e-mail campaigns. According to Cvent, it will enable organizations to better understand clients, members, employees and the marketplace, aiding in the business decision-making process.
Ask.com intros Ask Sponsored Listings 2.0
Ask.com announced it has introduced version 2.0 of its year-old Ask Sponsored Listings paid listings product. The company said the product's new features will simplify marketing campaign management and improve the ability to track campaign performance. Version 2.0 includes a daily budgeting tool and offers dashboard reports that let marketers track the performance of multiple campaigns. It also includes the Open Platform Partner Program, an initiative that provides Ask.com's technology partners with access to an API (application programming interface).
Strong Internet ad growth predicted
Internet advertising spending will grow 84% between 2005 and 2008, according to media agency ZenithOptimedia's "October 2006 Advertising Expenditure Forecast." The report said Internet ad spending will overtake outdoor this year, and is poised to overtake radio. In addition, ZenithOptimedia said Internet advertising will garner more than 10% of all ad spending in two markets this year: the U.K. (12.9%) and Sweden (10.5%). That will mark the first time Internet advertising has a double-digit spending share anywhere in the world, according to ZenithOptimedia.