Key technologies and trends b-to-b marketers should know in 2008:
—The creation of a virtual (rather than actual) version of something, such as an operating system, server, storage device or network, stretching costly IT resources.
—A Web application that combines data from more than one source into a single integrated tool.
*Microsoft Silverlight/Adobe Air
—Technologies for delivering interactive applications within a Web browser.
—Emerging technology from Google that lets Web sites work offline.
—A new generation of cell phone/smartphone browsers that allow mobile users to view the Web with the same fidelity as desktop users.
Social networks have brought a whole new bag of buzz phrases and techspeak, such as:
—The network of connections through which people communicate and share information.
—A data format used to provide users with frequently updated content. Content distributors syndicate a Web feed, thereby allowing users to subscribe to it.
—This allows users to post messages on the profile of their friends.
—Users can send a virtual “poke” to each other to get their attention; a superpoke is a similar but more elaborate gesture.
—A portable chunk of code that can be installed and executed within any separate Web page by an end user.
—The act of sending a message to one's Twitter social network.