Key technologies and trends b-to-b marketers should know in 2008:
*Virtualization—The creation of a virtual (rather than actual) version of something, such as an operating system, server, storage device or network, stretching costly IT resources.
*Mashups—A Web application that combines data from more than one source into a single integrated tool.
*Microsoft Silverlight/Adobe Air—Technologies for delivering interactive applications within a Web browser.
*Google Gears—Emerging technology from Google that lets Web sites work offline.
*Mobile Browsers—A new generation of cell phone/smartphone browsers that allow mobile users to view the Web with the same fidelity as desktop users.
Social networks have brought a whole new bag of buzz phrases and techspeak, such as:
*Social graph—The network of connections through which people communicate and share information.
*Feeds—A data format used to provide users with frequently updated content. Content distributors syndicate a Web feed, thereby allowing users to subscribe to it.
*Wall—This allows users to post messages on the profile of their friends.
*Poke/Superpoke—Users can send a virtual “poke” to each other to get their attention; a superpoke is a similar but more elaborate gesture.
*Widgets/apps—A portable chunk of code that can be installed and executed within any separate Web page by an end user.
*Tweet—The act of sending a message to one's Twitter social network.