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BtoB

Tech watch How to be social

Published on .

Key technologies and trends b-to-b marketers should know in 2008: *Virtualization—The creation of a virtual (rather than actual) version of something, such as an operating system, server, storage device or network, stretching costly IT resources. *Mashups—A Web application that combines data from more than one source into a single integrated tool. *Microsoft Silverlight/Adobe Air—Technologies for delivering interactive applications within a Web browser. *Google Gears—Emerging technology from Google that lets Web sites work offline. *Mobile Browsers—A new generation of cell phone/smartphone browsers that allow mobile users to view the Web with the same fidelity as desktop users. Social networks have brought a whole new bag of buzz phrases and techspeak, such as: *Social graph—The network of connections through which people communicate and share information. *Feeds—A data format used to provide users with frequently updated content. Content distributors syndicate a Web feed, thereby allowing users to subscribe to it. *Wall—This allows users to post messages on the profile of their friends. *Poke/Superpoke—Users can send a virtual “poke” to each other to get their attention; a superpoke is a similar but more elaborate gesture. *Widgets/apps—A portable chunk of code that can be installed and executed within any separate Web page by an end user. *Tweet—The act of sending a message to one's Twitter social network. Source: Wikipedia
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