Like paywalls, online video is another technology that has been around since the early days of the Internet. But as increased bandwidth has made watching online video significantly less frustrating, the possibilities for the medium have expanded.
The Wall Street Journal
is among those that have made a big push into online video programming. Including the recently launched “News Hub GMT,” the Journal
now runs more than four hours of live programming a day.
Online video, however, is not reserved for the Journal
and other business media brands with deep pockets. Summit Media Group, which publishes Packaging World
, is ramping up its efforts to produce online video for its clients.
Already this year, Summit has hired two staffers who will focus on creating custom video for the company's marketing clients.
“That's a sea change for a little old company like ours,” said Dave Newcorn, the company's VP-digital and custom media.