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BtoB

New technology adoption to boost media dollars

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Monterey, Calif.—Adoption of new technologies will significantly boost media revenues in 2006, according to Kagan Research’s “Media Trends 2006” report. The online advertising market will grow an estimated 21.7% this year to $14.5 billion in revenue, the report said. Kagan also projects the online advertising market will reach $25.5 billion in five years and $33.4 billion in 10 years.

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