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BtoB

TechRepublic revamps website

Published on .

San Francisco—CBS Interactive's TechRepublic, a peer-to-peer networking site for the information technology industry, unveiled a new design for its website. The design features expanded Q&A and discussion forums and new sharing and voting functionality.

The new site also offers new advertising opportunities, such as the Tech Blueprint ad program, which has been used previously on sibling CBS Interactive site, ZDNet. With Tech Blueprint, marketers can “own” a content category with brand advertising that surrounds relevant content, such as news, blog posts and white papers.

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