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TechTarget acquires 20/20 Software, launches Media Magnifier

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Needham, Mass.—Information technology media company TechTarget has acquired Los Angeles-based 20/20 Software. Financial terms were not disclosed. 2020software.com evaluates business software for small and midsize businesses and provides detailed feature comparisons. In other news, TechTarget announced the launch of TechTarget Magnifier, a media program designed to enable IT marketers to categorize, prioritize, cultivate and deliver leads quickly to their sales force. The company said the program TechTarget Magnifier enables marketers to use multiple content assets to capture prospects’ attention, based on their specific purchase path. It also lets them identify the best leads in real-time based on demographic criteria and interaction with specific content.

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