×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

TechTarget adds service, opens subsidiary in Australia

Published on .

Newton, Mass.—TechTarget has added a new service, Nurture & Notify, to its Activity Intelligence platform. Nurture & Notify is designed to help tech marketers identify highly active prospects, detect emerging projects and retarget buying teams. According to TechTarget, the Your Watchlist feature of the new service offers marketers a view of their leads' online activity. “The demand-generation business has historically focused on whom to call; but we're pairing whom to call with when and why to call them, and that's an enormous advantage for sales teams,” TechTarget CEO Greg Strakosch said in a statement. Separately, TechTarget announced it has formed a subsidiary in Sydney. TechTarget owns and operates three websites in Australia: SearchCIO.com.au, SearchSecurity.com.au and SearchStorage.com.au.
Most Popular
In this article: