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BtoB

TechTarget adds two websites

Published on .

Newton, Mass.—Technology media company TechTarget has debuted two websites: SearchConsumerization.com and ConsumerizeIT.com. The two are designed to help IT professionals take advantage of the “consumerization” of IT, a trend that includes the use of smartphones, tablets, Twitter, LinkedIn, Google Gmail and other consumer-oriented products for work. SearchConsumerization.com offers advice on securing, integrating and leveraging consumer technologies in the workplace. ConsumerizeIT.com is a community-driven site that features bloggers, videos and commentary from technology analyst Brian Madden.
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