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BtoB

TechTarget announces ROI advisory board

Published on .

Needham, Mass.—Information technology media company TechTarget announced the establishment of an Online Marketing ROI Advisory Board to provide the company with vendor perspectives on major issues affecting online marketing and ROI.

The board, consisting of senior-level marketing executives from major IT companies and representatives of advertising agencies, will advise TechTarget on the development of products and services. Participating IT companies include Adobe Systems, CDW Corp., Microsoft Corp., OMD Worldwide and PJA Advertising & Marketing.

“The creation of the Online Marketing ROI Advisory Board supports TechTarget’s ongoing commitment to helping IT marketers measure and improve the ROI of their online marketing investments,” said Marilou Barsam, senior VP-client and corporate marketing at TechTarget, in a news release.

—Matthew Schwartz

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