Newton, Mass.—Tech media company TechTarget has introduced TechTarget Social Engage. This new social media platform is designed to allow technology buyers to collaborate with other buyers across different online media, such as embedded applications in syndicated white papers or rich media banner ads.
According to TechTarget, Dell Inc. is the first marketer to use Social Engage. The Dell Social Reader allows readers of Dell content to have real-time discussions with each other. As part of this program, TechTarget also built the DellEmpowers.com community site.
“Technology buyers consistently tell us they want to bounce questions and ideas off their peers as they are conducting research on technology challenges and purchases,” said Andrew Briney, senior VP-group publisher of TechTarget Custom Media, in a statement.