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BtoB

TechTarget launches local-language site for Brazil

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Newton, Mass.—Technology media company TechTarget has launched Portugese-language website Bitpipe.com.br for technology buyers in Brazil. Bitpipe.com.br will provide a library of Portuguese-language white papers, product literature, webcasts, videos and case studies focused on IT issues and solutions. Earlier this year, TechTarget expanded its reach into Latin America with the launch of SearchDataCenter en EspaƱol. “We've seen incredible growth with our Spanish offerings in a short time and see this new site filling a need for the Brazilian market,” TechTarget CEO Greg Strakosch said in a statement. “It is evident that the Latin American IT audience is underserved and thirsty for in-language, enterprise IT content, and regional marketers want modern online solutions for lead generation.”
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