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BtoB

TechTarget Magnifier launched

Published on .

Needham, Mass.—Information technology publisher TechTarget Monday announced the launch of TechTarget Magnifier, a media program designed to enable IT marketers to categorize, prioritize, cultivate and deliver leads quickly to their sales force.

The company said TechTarget Magnifier enables marketers to use multiple content assets to capture prospects’ attention, based on their specific purchase path. It also lets them identify the best leads in real-time based on demographic criteria and interaction with specific content.

“When marketers invest money in a marketing campaign, they need to do everything they can to increase its ROI,” said Greg Strakosch, TechTarget CEO, in a news release. “That means that every lead has assumed value but needs to be handled in a timeframe and with information specific to the individual lead.”

—Matthew Schwartz

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