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TechTarget partners with CMO Council to provide research

Published on .

Nov. 29 Needham, Mass.—IT media company TechTarget has partnered with the Chief Marketing Officer Council to provide quarterly reports that track IT subject matter interest, online media usage and downloads of IT information by business technology buyers. Under the partnership, TechTarget will also develop a Media Consumption Mapping program, using IT research panel membership to track online media destinations. The program will monitor media consumed by IT professionals, including Web sites, blogs and online communities.

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