Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


TechTarget partners with CMO Council to provide research

Published on .

Nov. 29 Needham, Mass.—IT media company TechTarget has partnered with the Chief Marketing Officer Council to provide quarterly reports that track IT subject matter interest, online media usage and downloads of IT information by business technology buyers. Under the partnership, TechTarget will also develop a Media Consumption Mapping program, using IT research panel membership to track online media destinations. The program will monitor media consumed by IT professionals, including Web sites, blogs and online communities.

Most Popular
In this article: