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BtoB

TechTarget plans big push in Japan

Published on .

Needham, Mass.—Information technology media company TechTarget is set to announce on Tuesday that it has partnered with ITmedia, a Softbank Group company, in Japan.

The partners will develop Japanese-language versions of TechTarget media targeting specific communities of IT professionals. The two companies will launch TechTarget Web sites and magazines to provide original news and features, advice and targeted e-newsletters.

In a later phase of the partnership, ITmedia editorial staff will provide each property with local content about Japanese IT professionals, vendors and their products.

TechTarget recently announced a similar agreement in China.

—Sean Callahan

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