Needham, Mass.—Information technology media company TechTarget is set to announce on Tuesday that it has partnered with ITmedia, a Softbank Group company, in Japan.
The partners will develop Japanese-language versions of TechTarget media targeting specific communities of IT professionals. The two companies will launch TechTarget Web sites and magazines to provide original news and features, advice and targeted e-newsletters.
In a later phase of the partnership, ITmedia editorial staff will provide each property with local content about Japanese IT professionals, vendors and their products.
TechTarget recently announced a similar agreement in China.