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BtoB

TechTarget plans big push in Japan

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Needham, Mass.—Information technology media company TechTarget has partnered with ITmedia, a Softbank Group company, in Japan. The partners will develop Japanese-language versions of TechTarget media targeting specific communities of IT professionals. The two companies will launch TechTarget Web sites and magazines to provide original news and features, advice and targeted e-newsletters. In a later phase of the partnership, ITmedia editorial staff will provide each property with local content about Japanese IT professionals, vendors and their products. TechTarget recently announced a similar agreement in China.

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