Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


TechTarget plans big push in Japan

Published on .

Needham, Mass.—Information technology media company TechTarget has partnered with ITmedia, a Softbank Group company, in Japan. The partners will develop Japanese-language versions of TechTarget media targeting specific communities of IT professionals. The two companies will launch TechTarget Web sites and magazines to provide original news and features, advice and targeted e-newsletters. In a later phase of the partnership, ITmedia editorial staff will provide each property with local content about Japanese IT professionals, vendors and their products. TechTarget recently announced a similar agreement in China.

Most Popular
In this article: