×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

TechTarget starts conference division

Published on .

Needham, Mass.--Bucking the recession and the technology conference fallout, TechTarget announced it is forming a new division to support, market and run its specialized IT market conferences.TechTarget Conference Division will be headed by Ken Berquist, formerly VP-business development. The division will support TechTarget's invitation-only tech conferences, which next year will focus on topics including storage management, Windows, security, storage and SearchSAP.com. TechTarget's conferences provide free admission to delegates but require that they have purchase authority and oversight of budget management. The announcement comes as TechTarget continues to take an aggressive marketing approach despite the down economy. Next March, it will launch Storage, a 50,000-circulation monthly meant to give storage executives news and analysis on managing, storing, networking and safeguarding data.

--Philip B. Clark

Most Popular
In this article: