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TechTools

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Fathom Online debuts analytics service

Fathom Online, a search marketing agency, announced the launch of Fathom Analytics, which integrates Web analytics, Web site tracking and call center tracking into one application.

ComScore launches media planning tool

ComScore Networks announced the launch of Plan Metrix. The tool provides information about users and buying preferences, including expanded demographic profiles, technology ownership and usage, attitudinal data, product purchase information and offline media consumption data.

Atlas unveils video ad platform

Atlas announced the launch of Atlas In-Stream Video. The ad serving and measurement service lets marketers place in-stream video ads on Web sites.

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